GDO NEWS – Article from 03/12/20
The flavors of the land, those that are natural, are the starting point for all of Agrisicilia’s production work—one of the benchmarks in the premium jams and preserves market.
Breakfast, in a year as unusual as this one, has experienced a revival. It has returned to the core of consumer purchasing habits—consumers who, reluctantly yet gladly, endured bar closures in the spring and intermittently throughout this fall. In a social context where keeping the working population off the streets has led to widespread “smart working,” bar foot traffic and sales suffered as a result.
A revolution, certainly not desired but necessary, which has effectively updated the habits of Italians. Within this framework, the demand for fruit-based jam category has been surprising, growing more than the national market with nearly double-digit figures.
Large-scale retail can find new opportunities for sell-out through a precise construction of the offering, capable of adding value to competitiveness while also considering distinctiveness. This approach gratifies the consumer who seeks a product on the shelf that stands out in terms of palate from the rest of the offerings.
Agrisicilia is a compelling supplier in this context. By valorizing Sicilian territorial raw materials, over time it has transformed Sicilian citrus—sourced from farms certified by IGP and DOP consortia—into extra-premium jams and preserves.
Furthermore, taking advantage of ongoing developments and leveraging current trends, Agrisicilia has created interesting combinations between citrus fruits and spices such as turmeric, cinnamon, and ginger.
Among these preserves stand out options like Sicilian lemon paired with ginger, or Sicilian orange and ginger jam. Also worth mentioning are other innovative combinations: orange with cinnamon, mandarin with turmeric, and the newest addition—extra pear preserve with ginger.
These pairings have refreshed the Sicilian company’s assortment to satisfy consumers seeking distinctiveness and enjoyment—those who experience gastronomy creatively by pairing preserves with other dishes, such as a cheese board, tuna tartare, or meats.
This is not a trivial exercise, as from this evolution arise multiple stimuli for a competent category manager: being able to intercept consumer needs means being proactive, guiding them towards a path of quality gastronomy, positioning oneself not just as a purchase advisor but even more so as a consumption and lifestyle advisor. This is how the supply chain starting from the land, passing through the processing industry that creates significant added value, can achieve goals for the retailer even beyond the category in question.
